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Adding links from your web site to someone else’s web site can offer potential “Cross Trafficking” and increase your “Hit Rate” and encourage search engines to lift your rating.
This is very common on the Internet and if used sensibly can be of great benefit.
Links to your suppliers sites can add technical background and increase confidence in your services.
If you are a charity, sports club or political organisation you may wish to place links to your sponsors, and this could be part of a sponsorship deal.
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